[轉貼] 實用網上生意建立及推廣工作坊

Reachfuture創未來專才發展中心 (BOSSible創富者新品牌) 將會舉辦一個有關建立網上生意 (online business) 的課程, 名為「實用網上生意建立及推廣工作坊」, 課程介紹中提及 "此非網頁製作課程,為全港首創及獨有,並適用於任何行業", 似乎對不懂(或不想學習)網頁製作的朋友但又想在網上賺錢的一班網友十分有用。

課程網頁: http://www.reachfuture.com/big5/main.php?id=61

課程名稱: 實用網上生意建立及推廣工作坊
課程類别: 創業,興趣,零售
課程簡介: 生意就是生意,要做得有方法,互聯網的生意也如此。

網上商店、網上業務日趨普及。相信已經沒有不利用互聯網絡做生意的生意。要做網上生意,只懂各類技術及I.T.知識,是絕對不成,最終你只能做出一件科技產品。要真正利用互聯網做生意,就如做其他的實務生意,要有市場分析、品牌建立、銷售管理、及完善的顧客服務安排。此外,如何有效地利用不同Search Engine,增加瀏覽,加快生意成效。

"此非網頁製作課程,為全港首創及獨有,並適用於任何行業"

內容大綱:

Market Analysis & General Concept
•Why customers buy online? Find out why you should put your business online?
•Learn how to determine what to sell - a product or a service or nothing?
•Usage of Search Engine. Learn how search technology will help you gage market demand.

System Development
•Save money and evaluate your ISP service. Why is it important?
•Build your team worldwide. Online Store DIY
•Build your brand.
•Choose your domain name.
•How to build repeat visitng pattern?
•Accept payments online. What are the choices?
•Identifying multiple income streams to create recurring Income.
•Unlock the power of affiliate programs. Make the most by managing your campaign.

Marketing & Sales
•Save money on marketing, promote your business to the world.
•The different types of online advertising
•Permission Marketing
•Free ad., Vertical Portals & Horizontal Portals
•Search engine optimization - Should we focus on search engine marketing?
•Free advertising from media
•Traffic Exchange - What is Traffic Broker? Find out the pros and cons
•Geo-targeting, Category Targeting, Language Targeting
•Learn how to develop your own toolbar and why you need one.
•Can eBay really help you? Find out how!

Customer Service & Misc.
•Making money on the Internet without a website.
•Simplify your system. Maximize profit and provide over expectation customer service by using

Technologies
•International trading, Successful Online Business models
•Case studies and evaluations

導師/嘉賓: Mr. John Lui
導師簡介: jbcar.ca 網頁創辦人,於2003年在不懂電腦程式編寫及沒有互聯網生意經驗下建立jbcar.ca。現時 jbcar.ca 網頁每年遊覽人數已超過200萬 (2 Million) 及不斷增長。
課程提供: BOSSible
適合報讀人仕: 1. 對互聯有認識的生意人
       2. 有意於互聯網創業人士
日期: 2005年6月20日 (星期一)
時間: 7:00−10:00pm
地點: 銅鑼灣
堂數: 1
名額: 30
截止日期: 2005年6月16日
課程學費: $480

特別優惠: 凡曾於本年1-5月報讀BOSSible或Reachfuture課程,可享優惠價$200報讀是次課程,詳情可向Reachfuture 查詢 2126 7145。